Citizens First Bank
Viroqua, Wisconsin, Vernon County
$344M in total assets, the 2,309th largest of 4,309 US banks and 88th of 155 headquartered in Wisconsin.
- FDIC certificate
- 13032
- Established
- 1912
- Owned by
- Firsnabanco Inc
- Primary regulator
- FDIC
At a glance
Compared with 109 banks headquartered in Wisconsin with $100 million to $1 billion in assets, as of June 30, 2026.
| Measure | This bank | Percentile | Peer range, middle 90% | Peer median |
|---|---|---|---|---|
| Total assets | $344M | 50% | $345M | |
| Loans | $255M | 53% | $241M | |
| Deposits | $283M | 49% | $288M | |
| Return on assets | 1.68% | 78% | 1.24% | |
| Net interest margin | 4.32% | 87% | 3.85% | |
| Efficiency ratio | 58.6% | 40% | 60.7% | |
| Equity to assets | 9.57% | 38% | 10.40% | |
| Loans to deposits | 90% | 61% | 86% |
Growth
Total assets grew 5.1% a year over the last 5 years and 6.5% a year over 10 years, without acquisitions.
Acquisitions
| Closed | Acquired bank | Assets at acquisition |
|---|---|---|
| Jun 2005 | First National Bank in Viroqua Viroqua, WI, an affiliate under the same holding company | $81M |
Where they operate
6 branches in 5 counties.
Largest markets by deposits
| County | Deposits | Market share | Rank |
|---|---|---|---|
| Vernon County, WI | $145M | 20.9% | 2 of 7 |
| Trempealeau County, WI | $67M | 9.2% | 5 of 9 |
| Monroe County, WI | $43M | 4.5% | 7 of 8 |
| Richland County, WI | $19M | 6.6% | 5 of 5 |
| La Crosse County, WI | $10M | 0.3% | 17 of 17 |
Deposits by branch from the FDIC Summary of Deposits, June 2026. Rank among all banks with branches in that county.
Branch history since 2016
Net gain of 1 branch since 2016 (5 to 6, +20.0%). 1 opened, 0 acquired, 0 closed or sold.
| Period | What happened | Opened or acquired | Closed or sold | Net change | Branches at end |
|---|---|---|---|---|---|
| Start of 2016 | Starting point | 5 | |||
| 2022 | Opened Holmen | 1 | 0 | +1 | 6 |
Balance sheet and earnings
Loans by type
| Type | Share | This bank | Peers |
|---|---|---|---|
| Commercial real estate | 49% | 28% | |
| 1-4 family residential | 16% | 32% | |
| Farmland | 8% | 8% | |
| Business (C&I) | 8% | 10% | |
| Construction and land | 8% | 7% | |
| Agricultural | 3% | 2% | |
| Multifamily | 3% | 8% | |
| Consumer | 1% | 2% | |
| Other | 3% | 2% |
Deposits by type
| Type | Share | This bank | Peers |
|---|---|---|---|
| Other interest-bearing | 54% | 48% | |
| Time deposits | 24% | 34% | |
| Noninterest-bearing | 22% | 19% |
Brokered deposits are 4.6% of deposits (peers 5.6%).
Return on assets
Trailing four quarters, with the peer median.
Credit and capital
| This bank | Peer median | |
|---|---|---|
| Noncurrent loans | 0.44% | 0.22% |
| Net charge-offs, annualized | -0.00% | 0.00% |
| Reserves to loans | 1.26% | 1.14% |
| Leverage ratio | 10.26% | 10.95% |
Noncurrent loans exclude government-guaranteed portions.
Related banks
Similar size in Wisconsin
Largest competitors in Vernon County, WI
Figures as of June 30, 2026 from the bank's Call Report, FDIC structure and branch data, and the Federal Reserve. Short link: bankingstats.com/banks/citizens-first-bank-viroqua-wi