Forward Bank
Marshfield, Wisconsin, Wood County
$1.3B in total assets, the 873rd largest of 4,309 US banks and 23rd of 155 headquartered in Wisconsin.
- FDIC certificate
- 28530
- Established
- 1919
- Owned by
- Forward Mutual Holding Co
- Primary regulator
- FDIC
- Website
- www.forward.bank
At a glance
Compared with 29 banks headquartered in Wisconsin with $1 billion to $10 billion in assets, as of June 30, 2026.
| Measure | This bank | Percentile | Peer range, middle 90% | Peer median |
|---|---|---|---|---|
| Total assets | $1.3B | 31% | $1.8B | |
| Loans | $947M | 31% | $1.4B | |
| Deposits | $1.0B | 34% | $1.5B | |
| Return on assets | 0.94% | 28% | 1.27% | |
| Net interest margin | 4.46% | 93% | 3.63% | |
| Efficiency ratio | 73.0% | 90% | 59.9% | |
| Equity to assets | 9.25% | 14% | 10.94% | |
| Loans to deposits | 91% | 34% | 94% |
Growth
Total assets grew 9.7% a year over the last 5 years and 13.0% a year over 10 years, including 2 acquisitions in the last 10 years.
Acquisitions
| Closed | Acquired bank | Assets at acquisition |
|---|---|---|
| May 2024 | Lake City Federal Bank Lake City, MN | $74M |
| May 2019 | The First National Bank of Park Falls Park Falls, WI | $140M |
| Feb 2013 | Community Bank of Central Wisconsin Colby, WI | $92M |
| Dec 2008 | State Bank of Withee Withee, WI | $63M |
Where they operate
15 branches in 9 counties.
Largest markets by deposits
| County | Deposits | Market share | Rank |
|---|---|---|---|
| Wood County, WI | $328M | 12.3% | 3 of 13 |
| Clark County, WI | $220M | 37.0% | 1 of 6 |
| Price County, WI | $137M | 46.1% | 1 of 4 |
| Taylor County, WI | $112M | 17.0% | 4 of 5 |
| Marathon County, WI | $90M | 1.7% | 11 of 17 |
| Wabasha County, MN | $80M | 9.1% | 5 of 7 |
Deposits by branch from the FDIC Summary of Deposits, June 2026. Rank among all banks with branches in that county.
Branch history since 2016
Net gain of 7 branches since 2016 (8 to 15, +87.5%). 7 opened, 4 acquired, 4 closed or sold.
| Period | What happened | Opened or acquired | Closed or sold | Net change | Branches at end |
|---|---|---|---|---|---|
| Start of 2016 | Starting point | 8 | |||
| 2016 | Opened Stanley | 1 | 0 | +1 | 9 |
| 2018 | Closed Marshfield | 0 | 1 | −1 | 8 |
| 2019 | Acquired The First National Bank of Park Falls | 3 | 0 | +3 | 11 |
| 2020 | Closed Stanley | 0 | 1 | −1 | 10 |
| 2021 | Opened AthensClosed Athens and Park Falls | 2 | 2 | 0 | 10 |
| 2022 | Opened Dorchester and Rib Lake | 2 | 0 | +2 | 12 |
| 2023 | Opened Three Lakes | 1 | 0 | +1 | 13 |
| 2024 | Acquired Lake City Federal BankOpened Saint Germain | 2 | 0 | +2 | 15 |
Balance sheet and earnings
Loans by type
| Type | Share | This bank | Peers |
|---|---|---|---|
| 1-4 family residential | 30% | 22% | |
| Commercial real estate | 19% | 32% | |
| Farmland | 18% | 2% | |
| Business (C&I) | 16% | 12% | |
| Agricultural | 6% | 4% | |
| Construction and land | 5% | 8% | |
| Consumer | 3% | 3% | |
| Multifamily | 1% | 14% | |
| Other | 1% | 3% |
Deposits by type
| Type | Share | This bank | Peers |
|---|---|---|---|
| Other interest-bearing | 53% | 52% | |
| Noninterest-bearing | 25% | 19% | |
| Time deposits | 22% | 30% |
Brokered deposits are 0.0% of deposits (peers 6.5%).
Return on assets
Trailing four quarters, with the peer median.
Credit and capital
| This bank | Peer median | |
|---|---|---|
| Noncurrent loans | 0.28% | 0.36% |
| Net charge-offs, annualized | 0.02% | 0.01% |
| Reserves to loans | 0.96% | 1.07% |
| Leverage ratio | 9.18% | 11.10% |
Noncurrent loans exclude government-guaranteed portions.
Related banks
Similar size in Wisconsin
Largest competitors in Wood County, WI
Figures as of June 30, 2026 from the bank's Call Report, FDIC structure and branch data, and the Federal Reserve. Short link: bankingstats.com/banks/forward-bank-marshfield-wi