Credit union
Heartland Credit Union
Madison, Wisconsin, Dane County, WI
$667M in total assets and 33,674 members, the 644th largest of 4,298 US credit unions and 19th of 98 headquartered in Wisconsin.
- NCUA charter
- 66710
- Charter
- State chartered (WI)
- Chartered
- 1936
- NCUA insured since
- 1985
- Website
- https://www.heartlandcu.org/
At a glance
Compared with 33 federally insured credit unions in Wisconsin with $100 million to $1 billion in assets, as of June 30, 2026.
| Measure | This credit union | Percentile | Peer range, middle 90% | Peer median |
|---|---|---|---|---|
| Total assets | $667M | 91% | $286M | |
| Loans | $463M | 88% | $156M | |
| Deposits (shares) | $582M | 91% | $251M | |
| Members | 33,674 | 88% | 15,783 | |
| Return on assets | 0.86% | 46% | 0.92% | |
| Net interest income to assets | 3.48% | 36% | 3.58% | |
| Efficiency ratio | 78.9% | 70% | 72.3% | |
| Net worth ratio | 11.69% | 61% | 10.98% | |
| Loans to shares | 80% | 36% | 84% | |
| Cost of deposits | 1.26% | 39% | 1.41% |
Ratios are annualized from year-to-date figures. Return on assets uses average assets, as NCUA does. Cost of deposits includes dividends on shares.
Growth
Total assets grew 10.9% a year over 10 years and 11.5% a year over the last 5, including 3 mergers in the last 10 years. Membership grew 9.7% a year over 5 years, to 33,674.
Dashed lines mark larger mergers, listed below.
Mergers and acquisitions
| Closed | Absorbed | Assets at last filing |
|---|---|---|
| Sep 2023 | St. Mary's & Affiliates Credit Union Credit union, Madison, WI | $35M |
| Mar 2022 | Dane County Credit Union Credit union, Madison, WI | $217M |
| Aug 2021 | M. G. & E. Credit Union Credit union, Madison, WI | $3M |
| Aug 2013 | Kilowatt Credit Union Credit union, Madison, WI | $21M |
| Jul 2011 | TCU 579 Credit Union Credit union, Janesville, WI | $1M |
Where they operate
12 branches in 4 counties.
Largest counties by branches
| County | Branches | Share of all branches | Rank |
|---|---|---|---|
| Dane County, WI | 8 | 4.1% | 10 of 47 |
| Grant County, WI | 2 | 5.0% | 7 of 13 |
| Iowa County, WI | 1 | 7.1% | 4 of 8 |
| Rock County, WI | 1 | 1.9% | 16 of 25 |
Credit unions do not report deposits by branch, so these are branch counts: this credit union's branches against every bank and credit union branch in the county. Rank is among all banks and credit unions with a branch there.
Branches by year
| Year end | Branches | Change |
|---|---|---|
| 2016 | 7 | |
| 2017 | 7 | 0 |
| 2018 | 7 | 0 |
| 2019 | 7 | 0 |
| 2020 | 7 | 0 |
| 2021 | 7 | 0 |
| 2022 | 11 | +4 |
| 2023 | 13 | +2 |
| 2024 | 13 | 0 |
| 2025 | 13 | 0 |
| Jun 2026 | 12 | −1 |
Member-serving offices as listed in NCUA call reports. Changes include branches gained in mergers.
Earnings and credit
Return on assets
Year to date, annualized, with the peer median.
Credit and capital
| This credit union | Peer median | |
|---|---|---|
| Delinquent loans, 60+ days | 0.42% | 0.49% |
| Net worth ratio | 11.69% | 10.98% |
| Loans to shares | 80% | 84% |
Delinquent loans are two or more months past due. Net worth is NCUA's capital measure for credit unions.
Related
Credit unions of similar size in Wisconsin
Most branches in Dane County, WI
Figures as of June 30, 2026 from the credit union's NCUA call report (Form 5300), NCUA's credit union locator and FFIEC merger records.