Credit union
Superior Choice Credit Union
Superior, Wisconsin, Douglas County, WI
$730M in total assets and 36,895 members, the 607th largest of 4,298 US credit unions and 18th of 98 headquartered in Wisconsin.
- NCUA charter
- 67173
- Charter
- State chartered (WI)
- Chartered
- 1932
- NCUA insured since
- 1987
- Low-income designation
- Yes
At a glance
Compared with 33 federally insured credit unions in Wisconsin with $100 million to $1 billion in assets, as of June 30, 2026.
| Measure | This credit union | Percentile | Peer range, middle 90% | Peer median |
|---|---|---|---|---|
| Total assets | $730M | 94% | $286M | |
| Loans | $506M | 94% | $156M | |
| Deposits (shares) | $626M | 94% | $251M | |
| Members | 36,895 | 94% | 15,783 | |
| Return on assets | 0.48% | 9% | 0.92% | |
| Net interest income to assets | 3.10% | 18% | 3.58% | |
| Efficiency ratio | 88.0% | 88% | 72.3% | |
| Net worth ratio | 7.54% | 2% | 11.07% | |
| Loans to shares | 81% | 39% | 84% | |
| Cost of deposits | 1.61% | 61% | 1.37% |
Ratios are annualized from year-to-date figures. Return on assets uses average assets, as NCUA does. Cost of deposits includes dividends on shares.
Growth
Total assets grew 7.8% a year over 10 years and 4.6% a year over the last 5, including 2 mergers in the last 10 years. Membership grew 6.4% a year over 5 years, to 36,895.
Dashed lines mark larger mergers, listed below.
Mergers and acquisitions
| Closed | Absorbed | Assets at last filing |
|---|---|---|
| Jan 2023 | Hayward Community Credit Union Credit union, Hayward, WI | $100M |
| Sep 2018 | Dairyland State Bank Bank, Bruce, WI | $80M |
Where they operate
12 branches in 10 counties.
Largest counties by branches
| County | Branches | Share of all branches | Rank |
|---|---|---|---|
| Ashland County, WI | 2 | 18.2% | 2 of 6 |
| Douglas County, WI | 2 | 12.5% | 2 of 11 |
| Itasca County, MN | 1 | 4.5% | 6 of 15 |
| St. Louis County, MN | 1 | 1.0% | 24 of 38 |
| Barron County, WI | 1 | 4.5% | 7 of 12 |
| Bayfield County, WI | 1 | 10.0% | 4 of 5 |
| Eau Claire County, WI | 1 | 2.0% | 10 of 21 |
| Rusk County, WI | 1 | 14.3% | 1 of 7 |
Credit unions do not report deposits by branch, so these are branch counts: this credit union's branches against every bank and credit union branch in the county. Rank is among all banks and credit unions with a branch there.
Branches by year
| Year end | Branches | Change |
|---|---|---|
| 2016 | 7 | |
| 2017 | 6 | −1 |
| 2018 | 11 | +5 |
| 2019 | 10 | −1 |
| 2020 | 8 | −2 |
| 2021 | 8 | 0 |
| 2022 | 12 | +4 |
| 2023 | 12 | 0 |
| 2024 | 12 | 0 |
| 2025 | 12 | 0 |
| Jun 2026 | 12 | 0 |
Member-serving offices as listed in NCUA call reports. Changes include branches gained in mergers.
Earnings and credit
Return on assets
Year to date, annualized, with the peer median.
Credit and capital
| This credit union | Peer median | |
|---|---|---|
| Delinquent loans, 60+ days | 0.57% | 0.46% |
| Net worth ratio | 7.54% | 11.07% |
| Loans to shares | 81% | 84% |
Delinquent loans are two or more months past due. Net worth is NCUA's capital measure for credit unions.
Related
Credit unions of similar size in Wisconsin
Most branches in Ashland County, WI
Figures as of June 30, 2026 from the credit union's NCUA call report (Form 5300), NCUA's credit union locator and FFIEC merger records.